Case Study: kate & tom’s boosts retention and revenue with Hive Marketing Cloud

How a luxury holiday rental business used Hive to retain customers and deal with the boom and bust of the pandemic

kate & tom’s, a luxury holiday rental business, was struggling to retain customers due to its reliance on generic email tools like Mailchimp. The company lacked the ability to segment its audience or analyze customer behavior, which prevented targeted communication and made it impossible to react quickly to sudden market changes, a challenge severely exacerbated by the COVID-19 pandemic. They turned to the Hive Marketing Cloud platform for a solution.

Using Hive, kate & tom’s imported its siloed customer data to create highly personalized and targeted email campaigns based on past guest behavior. The Hive platform enabled swift campaign creation and detailed ROI monitoring. This resulted in a massive return, with one campaign generating enough revenue to cover two years of the platform's cost. Since July 2020, 24% of their bookings, generating approximately £1.5 million, were directly attributed to emails sent via Hive.

kate & tom’s

Andy Brooker

Business Development Manager