Hive IT
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Case Study: The Girls' Day School Trust improves online user experience with Hive IT UX research
A Hive IT Case Study
The Girls' Day School Trust runs UX research with Hive IT, testing 19 users and delivering evidence-based recommendations
The Girls' Day School Trust (GDST) was driving its target audience to its website but lacked a clear understanding of their specific user needs and goals. To address this challenge, GDST commissioned Hive IT to conduct a UX research discovery project to better understand their users and adapt their online presence accordingly.
Hive IT implemented the solution by conducting a series of UX research activities, including persona creation workshops, user journey mapping, heuristic evaluations, and remote usability testing with 19 participants. This process provided deep insights into user behavior and pain points. Hive IT delivered an evidence-based research report with clear, prioritized recommendations, enabling GDST to understand how to improve its website to better serve its audiences and align its online presence with its business goals.
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