Case Study: Universal Pictures Mexico engages Fast and Furious fans with a contest by Hits Book

Universal Pictures Spain - Customer Case Study

Universal Pictures Mexico wanted to engage Fast and Furious fans around the release of Fast and Furious 8 and encourage them to participate in the franchise community. Hits Book helped support the campaign through an HD trailer-focused fan activation.

Hits Book ran a contest on the Fast and Furious fan page inviting fans to upload a video with their favorite phrase from the saga. As a reward, all participants received passes to the film’s pre-release. The two-week campaign generated 200 videos, 33K pageviews, and 16K views, delivering strong fan participation and visibility.

Universal Pictures Spain