Case Study: Universal Pictures Mexico boosts pet video engagement with Hits Book

Universal Pictures Spain - Customer Case Study

Universal Pictures Spain worked with Hits Book to promote a film campaign and engage fans through user-generated content. The challenge was to create a fun, participatory experience that encouraged audiences to share pet videos and connect with the movie brand.

Hits Book implemented a contest adapted to the film’s Fan Page using its technology, inviting people to upload their funniest pet videos for a chance to win prizes and appear in national TV advertising. The campaign generated 800 videos, 130K pageviews, and 4,195 votes, delivering strong engagement for Hits Book and the Universal Pictures campaign.

Universal Pictures Spain