Case Study: Universal Pictures Spain achieves 880K pageviews with Hits Book's Sing! The Movie musical talent contest

Universal Pictures Spain - Customer Case Study

Universal Pictures Spain partnered with Hits Book to support the launch of *Sing! The Movie* in Spain. The challenge was to generate engagement and excitement around the film’s premiere through an interactive fan experience tied to the movie’s musical theme.

Hits Book created a musical talent contest where fans recorded and uploaded videos singing their favorite cover to the *Sing! The Movie* fan page. The campaign drove strong participation and reach, delivering 750 participations, 580K reproductions, and 880K pageviews.

Universal Pictures Spain