Case Study: Universal Pictures engages 2,500 Jurassic fans with Hits Book

Universal Pictures - Customer Case Study

Universal Pictures Mexico partnered with Hits Book to support the launch of *Jurassic World: El Reino Caído*. The challenge was to engage fans of the franchise and build excitement ahead of the movie premiere with an experience that could spark participation and fandom.

Hits Book created an activation built around three connected dynamics under a single video storytelling concept, inviting fans to upload videos showing their passion for the saga. The campaign drew 2,500 participants, generated 6,794 visits and 240 videos, and awarded 40 prizes, including the chance to be among the first in the world to see *Jurassic World: The Fallen Kingdom*.

Universal Pictures