Case Study: Universal Music drives fan engagement with Hits Book

Universal Music - Customer Case Study

Universal Music partnered with **Hits Book** for the **Energía J Balvin** campaign, targeting fans in the USA, Mexico, and Spain. The challenge was to create an engaging way to promote J Balvin’s new album, “Energia,” and encourage fan participation across international audiences.

**Hits Book** implemented a dance and singing contest website where participants could upload videos performing one of three available songs via a Spotify widget. The campaign generated **75 participations**, **20K pageviews**, and **14K reproductions**, helping drive strong engagement for the album launch.

Universal Music