Case Study: Unilever engages new young audiences with Hits Book's #YoCociKnorr cooking contest

Unilever - Customer Case Study

Unilever Mexico wanted to attract new, younger, and fresher audiences to the Knorr brand. Hits Book helped support the campaign with a digital experience centered on the #YoCociKnorr cooking contest and Knorr products.

Hits Book created a landing page where participants could upload a photo or video of a dish made with any Knorr product. The case study does not provide specific performance metrics, but the campaign successfully activated user-generated content around the brand’s products.

Unilever