Case Study: TV Azteca boosts engagement and brand love with Hitsbook’s Colossal Challenge

TV Azteca - Customer Case Study

TV Azteca wanted to expand the success of its TV show Exatlon across digital platforms by creating an engaging experience that would drive brand love and encourage fans to download the updated Azteca Conecta mobile app. Hits Book partnered with TV Azteca to support this web-and-mobile initiative.

Hits Book helped launch The Colossal Challenge, a six-week multi-platform experience where viewers uploaded one-minute videos of their homemade Exatlon circuits. The campaign delivered 240K page views, 2.5M audience reach, 57K reproductions, and 62K visits, while also helping TV Azteca generate new revenue, strengthen its multi-platform audience, and collect content rights and database assets for future promotions.

TV Azteca