Case Study: Televisa achieves 350 video entries and 12K votes with Hits Book

Televisa - Customer Case Study

Televisa wanted to engage viewers of its soap opera “La Doble Vida de Estela Carrillo” with an interactive talent contest on the Las Estrellas channel landing page. Hits Book supported the campaign with a digital experience that let participants upload videos of themselves singing the show’s theme song, alongside adserver-based promotion.

Hits Book delivered the contest experience and creative support, driving strong participation over a 4-week campaign. The results included 350 video entries, 110K pageviews, and 12K votes, showing measurable audience engagement for Televisa.

Televisa