Case Study: Televisa achieves 4,400 online casting submissions in three weeks with Hits Book

Televisa - Customer Case Study

Televisa, the Mexican broadcaster behind *The Voice Mexico* and *The Voice Kids*, needed a way to manage online casting for the shows and gather large numbers of video audition submissions quickly. Hits Book provided the technology platform used to run the casting process and support participant uploads.

Using Hits Book’s online casting solution, contestants were able to upload video auditions for judge selection. Over just three casting weeks, the campaign generated more than 4,400 video submissions, delivering a strong response for Televisa and *La Voz Mexico*.

Televisa