Case Study: Tang achieves Halloween engagement with Hits Book

Tang - Customer Case Study

Tang, in Mexico, wanted a seasonal campaign that could engage families around Halloween and Day of the Dead while driving participation and visibility for its “El sabor de Tang” campaign. Hits Book supported the initiative with a branded interactive contest experience.

Hits Book implemented the “Taste is disguised as terror” dynamic, inviting parents and children to share costumes and Halloween moments. The campaign generated 81 videos, 8,000 reproductions, and 1,500 pageviews, showing measurable engagement and strong seasonal reach.

Tang