Case Study: Sony Pictures boosts engagement with Hits Book's Funny Scares campaign

Sony Pictures - Customer Case Study

Sony Pictures in Spain wanted to boost public participation and engagement ahead of the premiere of *Hotel Transylvania 2*. Hits Book helped create a playful pre-launch activation that encouraged children and parents to get involved together.

Hits Book implemented the “Funny Scares” campaign, inviting families to record and share funny scare videos. Over 30 campaign days, the initiative generated 100 participating videos, 13K views, and 233K likes, delivering strong audience interaction for Sony Pictures.

Sony Pictures