Case Study: Nickelodeon achieves 90K video reproductions with Hits Book’s Nickelodeon Videostars contest

Nickelodeon - Customer Case Study

Nickelodeon, in Spain, wanted to engage children through a digital social initiative that would also raise awareness about important issues such as the environment, healthy living, equality, and bullying. Hits Book supported the campaign with a contest-based social activation designed to invite kids to participate and share their own videos.

Hits Book created the “Nickelodeon Videostars” contest, selecting the best user-generated videos for broadcast capsules on Nickelodeon. The initiative generated 48 videos, 2,459 votes, and more than 90,000 reproductions, helping drive strong participation and reach for the campaign.

Nickelodeon