Case Study: México Desconocido achieves 400K page views with Hits Book’s Foto Calavera campaign

México Desconocido - Customer Case Study

México Desconocido partnered with Hits Book to support its Día de Muertos promotion with a photography campaign called Foto Calavera. The challenge was to create an engaging way for audiences to participate, share content, and help generate traffic around the celebration.

Hits Book built a microsite within México Desconocido’s landing page so participants could upload photos, vote, and share their favorites. The campaign delivered strong results for Hits Book and México Desconocido, with 3,300 photographs submitted, 400K page views, 149K views, and 13K votes.

México Desconocido