Case Study: Load Training Lab achieves fitness community engagement with Hits Book

Load Training Lab - Customer Case Study

Load Training Lab, working with Band of Insider in Mexico, needed to launch its new Load gym in CDMX and build a community of sports-focused, fitness-loving users. Hits Book supported the #FitChallenge campaign as the activation to help attract and engage this audience.

Hits Book executed the #FitChallenge by inviting people to record and share a fitness routine alongside an influencer, with the most voted videos winning official memberships and kits. The campaign successfully generated participation and brought in 170 participants, helping create a group of sports-related users for the new gym.

Load Training Lab