Case Study: Grupo Modelo boosts Mexican beer engagement with Hits Book's September Fest web challenge

Grupo Modelo - Customer Case Study

Grupo Modelo worked with Hits Book on the September Fest 2018 campaign in Mexico to boost pride in Mexican beer culture and engage consumers through the #MicheladaChallenge. The challenge centered on getting people to share videos of their best michelada made with the brand’s beer.

Hits Book created an official campaign site for the #MicheladaChallenge, enabling participation in the contest and driving user-generated video submissions. The initiative delivered 221 participants and 12K views, with the case study reporting an investment return 11 times greater than expected.

Grupo Modelo