Case Study: Coca-Cola engages football fans and grows Facebook fans with Hits Book's The Pro Experience

Coca Cola - Customer Case Study

Coca-Cola in Mexico partnered with Hits Book for “The Pro Experience” campaign to help identify the best fan of Club Santos Laguna. The challenge was to drive fan engagement and participation through a sports casting activation.

Hits Book implemented a video-based experience that invited football fans to upload clips showing their ball skills, leveraging its network of video creators to boost participation. The campaign delivered 15K new Facebook fans and selected 20 winners, generating measurable growth in audience engagement for Coca-Cola.

Coca Cola