Case Study: Cerdo Sabroso launches an original recipe contest with Hits Book

Cerdo Sabroso - Customer Case Study

Cerdo Sabroso, working with Hits Book, needed a way to engage cookers and food lovers around an original recipe contest in Mexico. The campaign, “I Love Cerdo Sabroso,” aimed to generate participation and build interest through user-created content.

Hits Book powered all campaign promotion and calls to action through its technology, amplified by Chef Oropeza’s image. The vendor encouraged people to upload videos sharing kitchen stories or original family recipes, resulting in 33 submitted videos and 1,944 pageviews.

Cerdo Sabroso