Case Study: Canal Sur achieves 500 participant videos and 4M reproductions with Hits Book

Canal Sur - Customer Case Study

Canal Sur, the Andalusian television channel in Spain, wanted to boost audience participation around its traditional Christmas carol campaign, “El Villancico de Canal Sur.” Hits Book helped run the initiative by supporting a contest format that invited viewers to upload videos of themselves singing the carol.

Hits Book enabled Canal Sur to collect and showcase user-generated videos, with the best entries broadcast during the Christmas season. The campaign generated 500 videos, 60K comments, 1M shares, and 4M reproductions, delivering strong engagement and reach for Canal Sur.

Canal Sur