Case Study: Banco Santander achieves 7M video reproductions with Hits Book

Banco Santander - Customer Case Study

Banco Santander partnered with Hit Book on the “Driving Innovation” campaign, created with Ferrari, to encourage creators to share ideas and actions that could improve daily life. The challenge was to spark broad participation and generate engaging content around innovation for an international audience.

Hit Book activated its recruitment team and video creators to join the online contest and share their best ideas. The campaign delivered 200 participant videos, 7M reproductions, 84M impacts, and 1M returning website visitors, demonstrating strong reach and engagement.

Banco Santander