Case Study: Aygotuber De Los 40 boosts audience engagement with Hits Book

Aygotuber De Los 40 - Customer Case Study

Aygotuber De Los 40, a campaign for Toyota and Los 40 in Spain, needed an engaging way to cast a new voice for the station and connect with its audience. Hits Book helped create a casting experience for more than 50,000 listeners, turning the search into an interactive audience-driven activation.

Hits Book delivered a funny online announcer casting that let listeners submit and vote for candidates, helping select the new voice for Los 40 Spain. The campaign boosted engagement and loyalty, generating 300 participant videos, 150K reproductions, 20K votes, and 420K pageviews.

Aygotuber De Los 40