Case Study: AMC Networks launches the first online festival of fake horror trailers with Hits Book

AMC Networks - Customer Case Study

AMC Networks in Spain wanted to launch Darkfest with a fresh digital activation centered on horror content. Hits Book provided the technology to support the campaign and help turn the project into an interactive online experience.

Using Hits Book’s platform, users were invited to create fake horror trailers and participate in the first online festival of fake UGC horror trailers. The campaign generated 123 trailers, 435K pageviews, 120K reproductions, and 3,367 votes, showing strong engagement for Hits Book and AMC Networks.

AMC Networks