Case Study: A&E engages a young movie-fan audience with Hits Book

A&E - Customer Case Study

A&E, a LATAM channel, wanted to activate true movie fans and attract a new, younger, fresher audience to the brand. Hits Book helped support this campaign through a landing page-based activation for the “Ciclo Golpes de Justicia” experience.

Hits Book developed a contest on A&E’s landing page where viewers submitted videos showing their passion for Quentin Tarantino, Bruce Lee, and Steven Seagal, with the best entry winning an official kit. The campaign generated 250 participant videos, delivering strong audience engagement for A&E.

A&E