Case Study: A&E raises cyberbullying awareness with Hits Book

A&E - Customer Case Study

A&E, a LATAM media brand, wanted to raise awareness during October, the month against bullying, and mobilize people around an anti-cyberbullying message. Hits Book supported the campaign with an on-site social activation for the #SayNoToCyberbullying initiative.

Hits Book enabled A&E’s #SayNoToCyberbullying campaign on its site, inviting the public, artists, and microinfluencers to post photos or videos showing their palm with the hashtag written on it as a call to stop cyberbullying. The campaign generated 300 participants, 24K page views, and 15K unique visitors, helping raise awareness among more than 15K people.

A&E