Case Study: Teradata achieves data-driven marketing for Fortune 500 marketers with Hitachi Vantara's Pentaho Business Analytics

Teradata Empowers Fortune 500 Marketers

Teradata, a global leader in data warehouse solutions and analytics, needed to empower Fortune 500 marketers to connect with customers through data‑driven experiences by embedding a big‑data analytics capability into its Marketing Performance Management Platform. To address this, Teradata partnered with Hitachi Vantara and selected Pentaho Business Analytics as the embedded analytics product.

Hitachi Vantara embedded Pentaho Business Analytics into Teradata’s enterprise platform, delivering reporting, dashboards, mobile support, data integration and professional services for rapid deployment. The Hitachi Vantara solution delivered cloud and self‑service capabilities, custom reporting and visualizations, big data/NoSQL support with multitenancy and security—enabling data‑driven marketing, faster time‑to‑market and a lower total cost of ownership for Teradata’s customers.

Teradata

David Perona

Chief Analytics Officer