Case Study: Opower achieves automated analytics and new revenue streams with Hitachi Vantara (Pentaho Business Analytics)

Opower Improves Customer Experience and Revenue

Opower, a subsidiary of Oracle that provides a customer‑engagement platform for more than 100 utilities, needed a scalable, cloud‑based system with big‑data integration and real‑time analytics to maintain a single view of customer marketing programs. Opower was manually running roughly 100 custom queries each month and relying on static customer profiles, so it engaged Hitachi Vantara to deploy a more flexible analytics solution using Pentaho Business Analytics.

Hitachi Vantara delivered an embeddable, self‑service Pentaho analytics platform integrated with Opower’s existing stack, enabling interactive dashboards, real‑time updates and in‑flight adjustments to marketing campaigns. By automating the previously manual analytics workflow, Hitachi Vantara helped Opower monetize the service and generate additional revenue, while providing easy‑to‑use, personalized insights on web activity, marketing engagement, household demographics and energy savings—creating a clear competitive differentiator.

Opower

Soumya Mohan

Product Manager