Case Study: ExactTarget achieves real-time, scalable cross-channel marketing analytics with Hitachi Vantara Pentaho Business Analytics

ExactTarget Integrates BI Into Marketing Hub

ExactTarget, a global provider of cross‑channel interactive marketing solutions, needed a robust, scalable analytics platform to deliver real‑time reporting and customizable global client reports integrated into its Interactive Marketing Hub. To meet these requirements, ExactTarget selected Hitachi Vantara’s Pentaho Business Analytics.

Hitachi Vantara integrated Pentaho Business Analytics into ExactTarget’s on‑demand platform to power real‑time report building and data analysis. The solution enabled real‑time marketing decisions, more relevant and targeted cross‑channel campaigns across email, mobile, social and web, easy integration into ExactTarget’s Interactive Marketing Hub, and scalability to handle growing customer volumes and data.

ExactTarget

Scott McCorkle

Chief Operating Officer