Case Study: Centro, an advertising technology company, achieves improved decision‑making, operational efficiency and reduced costs with Hitachi Vantara (Pentaho)

Centro Improves Decision-Making With Pentaho

Centro, a company that helps advertising agencies plan and execute local digital campaigns, had outgrown Excel‑based reporting and needed an end‑to‑end business intelligence solution to replace spreadsheets and improve strategic decision‑making. Centro selected Hitachi Vantara and its Pentaho products—Pentaho Data Integration and Pentaho Business Analytics—to provide a complete BI platform.

Hitachi Vantara implemented the Pentaho platform to automate ETL, build a centralized data warehouse and deliver reporting, ad‑hoc analysis and dashboards. The solution produces daily data updates, delivers 50+ on‑demand reports and interactive views, gives Centro clearer visibility into customer, cost and revenue trends, and has improved operational performance while reducing internal costs.

Centro

Peter Sharples

Web and Social Media Specialist