Case Study: Bricofer achieves real-time operational insights and improved customer service with Hitachi Vantara

Bricofer Transforms Customer Service With Hitachi Unified Computing

Bricofer, a leading Italian DIY and home-improvement retailer with 60 points of sale, needed better customer insight and new digital channels (microsites, themed portals and mobile apps) to drive growth and improve customer service. Its decentralized IT and rapidly growing data volumes hampered analytics and CRM initiatives, so Bricofer turned to Hitachi Vantara and deployed a converged Hitachi Unified Compute Platform (UCP) for Microsoft Private Cloud—built on Hitachi Compute Blade 500, Hitachi Unified Storage 110 and Microsoft Hyper‑V virtualization—to modernize its infrastructure.

Hitachi Vantara implemented a unified, virtualized compute, networking and storage environment that simplified operations and delivered real‑time access to business data. The solution enabled Bricofer to handle ~20% annual data growth, optimize inventory across stores to reduce under‑ and over‑stocking, support new microsites/portals/apps for CRM, and achieve greater agility and cost savings—improving customer care, retention and overall support for business growth.

Bricofer

Vittorio Cimin

IT Manager