Case Study: Indianapolis Indians boost ticket sales and ROAS with Hirons paid media

Indianapolis Indians drive 318% ROAS with Hirons

The Indianapolis Indians partnered with advertising agency Hirons to increase ticket sales. Their challenge was to effectively reach three primary target audiences and to understand how to best pair organic social content with paid advertising efforts for maximum cost efficiency.

Hirons developed a paid media strategy that utilized targeted advertising across multiple touchpoints. The solution included weekly campaign optimizations, mid-season adjustments, and the setup of conversion tracking to monitor return on ad spend. The results were significant, yielding a 318% return on digital ad spend, a 29.8% year-over-year improvement, and a top-three ranking in attendance out of 120 teams.

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