Case Study: Indianapolis Colts achieve greater mental health awareness with Hirons' paid media campaign

Indianapolis Colts boost homepage traffic 3,500% with Hirons

The Indianapolis Colts sought to raise national awareness for their Kicking the Stigma mental health initiative and needed a partner to elevate their media strategy beyond previous internal efforts. They partnered with the advertising agency Hirons for strategic paid media planning and placement services.

Hirons implemented a multi-layered media strategy using data-driven psychographic profiles to place video ads featuring team ownership and players. Their solution utilized a mix of high-value national and local broadcast, Connected TV, and paid social placements, with daily optimizations to ensure full delivery. As a result, Hirons secured over 141 million ad impressions, $550,000 in added value, and drove a 3,500% increase in homepage traffic for the campaign.

Indianapolis Colts