Case Study: Indiana boosts 988 Suicide & Crisis Lifeline awareness with Hirons

Indiana boosts 988 awareness 10% with Hirons

The state of Indiana faced a significant public health challenge, ranking among the worst states for depression and suicidal ideation. To address this, they launched the 988 Suicide & Crisis Lifeline and partnered with the agency Hirons to run a comprehensive statewide awareness campaign to ensure all residents knew about this critical resource.

Hirons implemented a multi-faceted solution that included paid media across digital, radio, TV, and unique placements like gas pumps and pizza boxes. They developed a resource website and online store, conducted research, and forged major partnerships with organizations like the Indianapolis Colts and state universities. The campaign by Hirons generated over 455 million impressions and led to a 10% increase in overall awareness of the 988 lifeline.

Indiana