Case Study: Hopebridge Autism Therapy Centers boosts sensory-friendly Halloween awareness with Hirons

Hopebridge earns 167 media hits and $2.5M in reach with Hirons

Hopebridge Autism Therapy Centers, a large provider of autism therapy services, sought to better support children with autism during Halloween and establish itself as a thought leader. They engaged the vendor Hirons for public relations, media relations, and creative development services to address this challenge.

Hirons implemented a multi-state media campaign, securing 167 media hits that reached over 269 million people. The vendor also created a sensory-friendly Halloween workbook and guide, and promoted local events. This effort generated an advertising value equivalency of nearly $2.5 million for Hopebridge.

Hopebridge Autism Therapy Centers