Case Study: Firefly Children & Family Alliance builds brand awareness with Hirons

Firefly Children & Family Alliance maintains referrals after rebrand with Hirons

Firefly Children & Family Alliance, a statewide social services organization formed from a merger, faced the challenge of needing a new brand identity after its original conjoined name became unsuitable. They enlisted the marketing and communications firm Hirons to manage a comprehensive rebranding and awareness campaign.

Hirons developed the new Firefly name and brand identity, executing a multi-faceted solution that included a new digital presence, a paid media campaign, and an award-winning brand launch event themed "Light in the Darkness." The efforts by Hirons successfully maintained referral rates to the agency immediately after the name change and generated significant media coverage, earning recognition from PRSA for the successful campaign.

Firefly Children & Family Alliance