Case Study: Eskenazi Health raises statewide awareness with Hirons

Eskenazi Health earns a Pinnacle award with Hirons

Eskenazi Health Foundation engaged Hirons to develop an advertising campaign to raise awareness for its primary care, orthopedic, senior care, and labor and delivery service lines. The challenge was to effectively promote these specific health services across the state.

Hirons implemented a comprehensive, multi-channel campaign strategy. The solution included producing and placing outdoor billboards, print ads, digital advertisements, terrestrial radio and streaming audio spots, and broadcast TV and streaming video ads. The campaign successfully raised statewide awareness and was recognized with a Pinnacle award from the PRSA Hoosier chapter.

Eskenazi Health