Case Study: Tourism Ireland achieves 50% faster hiring and smarter candidate selection with Hirevue

Tourism Ireland - Customer Case Study

Tourism Ireland, the agency that markets the island of Ireland to international visitors, faced a slow, travel-heavy recruitment process: initial shortlisting relied on application forms and overseas face-to-face interviews, forcing hiring managers to meet many candidates in person and stretching time-to-hire to as long as three months. The process was time-consuming for HR and line managers and limited how efficiently they could fill roles across multiple global markets.

By adopting Modern Hire’s automated video interviews—providing questions in advance—Tourism Ireland replaced first-round face-to-face screening, cut recruitment time in half (reducing time-to-hire to six weeks), and improved shortlist quality and manager engagement. The change also helped assess language skills, streamlined internal recruitment, boosted the employer brand, and delivered strong candidate feedback (100% found the software easy to use, 95% felt well informed, 86% satisfaction, and 100% would complete a video interview again).

Tourism Ireland

Kirsten Donnerstag

Senior Marketing Executive