Case Study: Brown-Forman achieves a top-rated candidate experience with HireVue

Surpassing industry standards with on-demand interviews

Brown-Forman, one of the largest American-owned spirits and wine companies, needed to improve its candidate experience and hiring process across a high-volume, global pipeline. The talent acquisition team wanted to be more transparent with candidates, strengthen its employer brand, and better attract top talent in a crowded market, and turned to HireVue’s Modern Hire live and on-demand interviewing tools.

HireVue helped Brown-Forman digitize and streamline early-stage hiring with live and on-demand video interviews, along with workflow design, training, and change management support. The result was a more efficient process and a stronger candidate experience, with Brown-Forman becoming a top-rated company in the Talent Board CandE program; 54% of candidates were extremely likely to apply, 64% were extremely likely to refer others, and 52% reported a great candidate experience, far above category averages.

Brown-Forman

Arelis Correa-Arnold

Director Global Talent Acquisition & Onboarding