Case Study: Black Angus Steakhouses achieves 74% response within 1 hour (96% in 24) with HireVue's business texting

Leveraging texting to support employees in uncertain times

Black Angus Steakhouses, a 2,000-employee hospitality chain, faced a communications crisis when COVID-19 closures left frontline staff and furloughed workers without access to company email, leaving HR with no practical way to reach the entire workforce.

The HR team activated HireVue’s business texting platform overnight to enable quick, two-way outreach; the campaign delivered a 74% average response rate within one hour and 96% within 24 hours, and elicited hundreds of employee thank-you messages, restoring timely communication during the shutdown.

Black Angus Steakhouses

Nicole Bulman

Vice President of Human Resources