Case Study: Kraft Heinz finds student talent faster and more personally with HireVue

Kraft Heinz finds student talent more easily with HireVue

Kraft Heinz sought to improve its university recruitment process, which was described as tedious and geographically limited. They needed a way to reach more students from diverse backgrounds and schools more efficiently. To address this, they partnered with the vendor Hirevue to implement its on-demand video interview platform.

Hirevue enabled Kraft Heinz to personalize the interview process, using videos of recent graduates to ask questions and guide candidates. This solution allowed the company to assess talent faster and more easily from a wider pool. Students reported enjoying the convenient, on-demand format. As a result, Hirevue helped Kraft Heinz open up opportunities to more students from more backgrounds and disciplines, which is seen as vital for the company's continued growth.

Kraft Heinz