Case Study: Kraft Heinz streamlines recruiting and finds student talent faster with HireVue

A Hirevue Case Study

Kraft Heinz cuts recruiter phone screens by 10–20 minutes with Hirevue

Kraft Heinz faced a significant challenge in its university recruiting, where the process of screening thousands of applicants was tedious and time-consuming. The previous method relied on lengthy phone calls that often resulted in missed connections and voicemails, creating a major constraint for the recruitment team. To address this, the company turned to HireVue for a more efficient solution.

By implementing HireVue's video interview and AI assessment technology, Kraft Heinz empowered its recruiters to save substantial time. Recruiters could send interviews to candidates and use that time to actively source a broader and more diverse pool of applicants from across the country. The solution also provided valuable AI-driven insights by comparing candidates to the company's top performers. As a result, HireVue enabled Kraft Heinz to find the best student talent faster and without the inefficiencies of phone tag, all while the recruiters enjoyed the new process.


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