Case Study: Cathay Pacific achieves 90% reduction in time-to-hire with HireVue

Cathay Pacific Improves Hiring Time Over 90% with Video Interviewing

Cathay Pacific, a leading global airline, faced slow, manual hiring for high-volume roles like Customer Service and Flight Attendant—receiving about 300 applications weekly and relying on CV screening, phone screens and group interviews. Frequent candidate phone-tag and 30% group interview no-shows meant it often took months to fill positions and limited their ability to consider top talent.

By deploying HireVue OnDemand and OpenVue video interviewing, Cathay Pacific replaced phone screens with flexible video assessments, reduced steps in the process, and improved attendance and throughput. The result: hiring time dropped from months to 2–3 weeks (reported as a 90% reduction), interview attendance rose ~30%, and they can better evaluate real-world language proficiency and engage more graduate candidates at career fairs.

Cathay Pacific

Queenie Tsang

Assistant Employer Branding and Talent Community Manager