Case Study: Boston Red Sox achieves 75% faster Sales Academy hiring and a 30% promotion lift with HireVue

Building A Team Of All-star Sales Leaders With Hirevue

The Boston Red Sox developed a three‑year Sales Academy to groom entry‑level reps into future sales leaders but found resumes gave little insight into sales potential, passion, communication skills or personality. This made it difficult to identify the best candidates for roles intended to build the franchise’s next generation of sales executives.

By using HireVue’s OnDemand video interviewing, the Red Sox gained visibility into key sales attributes and removed resume bias, enabling faster, more informed hiring. The team was built 75% faster (in under three weeks versus about eight), promotion rates from the Academy rose about 30% (from roughly 25% to 33%), and sales leaders maintained a stronger pipeline of qualified talent while spending more time selling.

Boston Red Sox

Michael Danubio

Director of HR