Case Study: Brown-Forman achieves a top-rated candidate experience and streamlined high-volume hiring with Hirevue

Brown-Forman - Customer Case Study

Brown-Forman, a top-10 global spirits company with over 4,600 employees and more than 25 premium brands, faced a recruiting challenge: how to scale a transparent, high-quality candidate experience across thousands of applicants worldwide while raising employer brand awareness in a crowded beverage market.

Partnering with Modern Hire, Brown-Forman implemented live and on-demand video interviews, centralized collaboration tools, branded candidate touchpoints, and change-management support to streamline workflows and surface stronger candidates earlier. The result: strong adoption of both interview formats and industry recognition—top-rated in the Talent Board CandE program—with standout metrics (54% extremely likely to apply vs. 17% category average; 64% likely to refer vs. 16% average; 52% reporting a “great” experience vs. 9% average) and application/interview ratings of 4.1 and 4.3, earning multi-year CandE awards.

Brown-Forman

Arelis Correa-Arnold

Director Global Talent Acquisition & Onboarding