Case Study: TDIndustries boosts craft hiring and clears backlogged projects with Hireline

TDIndustries & Hireline boost craft hiring to clear backlogged projects in TX, AZ & CO

TDIndustries, a mechanical construction and facilities service company, faced a significant challenge with a growing backlog of projects in Texas, Arizona, and Colorado. Their traditional methods of sourcing skilled craft professionals through job boards were failing to attract enough qualified candidates. They needed an effective way to reach passive talent on social media platforms and turned to the vendor Hireline for a solution.

Hireline implemented a targeted sourcing campaign using programmatic ads on social media platforms like YouTube, Facebook, and Instagram to reach passive candidates. This strategy, combined with Hireline's automated screening tools, resulted in a 4x increase in qualified candidate conversations and a 2x increase in submittals to hiring managers. This influx of new talent helped TDIndustries clear critical hiring bottlenecks and accelerate project delivery.

TDIndustries