Case Study: Smashburger boosts candidate flow and cuts time to hire with Hireline

Smashburger leverages Hireline to maximize candidate flow at hard to staff locations in the Carolinas

Smashburger, a fast-casual restaurant chain, faced significant challenges with low applicant flow for key roles like General Managers and Crew Members at its locations in the Carolinas. Despite using traditional job boards, they were unable to attract a sufficient number of qualified candidates to fill their vacant positions. To address this, they turned to the vendor Hireline for a new solution.

Hireline solved this by using programmatic ads on social media to precisely target and reach qualified passive candidates. Their solution included a chatbot to pre-screen applicants for key criteria, which streamlined the hiring process. As a result, Smashburger saw a 500% increase in candidate flow, with 70% of applicants being qualified. This allowed them to fill roles that had been open for over a month within two weeks and reduced their overall time to hire by half.

Smashburger

Carolyn Bailey

Manager, Recruitment Projects