Case Study: Portillo’s boosts candidate flow and cuts time to hire with Hireline

Portillo’s taps into social media sourcing with Hireline to fully staff its restaurants in small-town markets

Portillo's, a fast-casual restaurant chain, faced significant talent shortages in its smaller town markets, where traditional job boards failed to provide enough candidates for its various roles. This led to understaffed locations that impacted operations. Portillo's partnered with Hireline to overcome this challenge and find a way to reach a broader pool of potential employees, particularly younger job seekers.

Using Hireline's social media sourcing platform, Portillo's launched targeted campaigns on platforms like Instagram and TikTok to reach passive candidates. This solution from Hireline resulted in a 200% increase in candidate flow and a 60% reduction in time to hire, allowing the previously understaffed locations to quickly fill open positions and improve their operational efficiency.

Portillo’s