Case Study: Applebee’s boosts candidate flow for assistant manager roles with Hireline

Applebee’s boosts candidate flow for assistant manager roles in remote markets with Hireline

Applebee's, a major restaurant chain, faced significant challenges in hiring assistant managers for its remote locations in small-town markets. Traditional job boards were unsuccessful, yielding minimal candidate flow. To overcome this, Applebee's partnered with Hireline to tap into the pool of passive candidates who were not actively job searching but were active on social media.

Using Hireline's recruitment platform, Applebee's launched targeted social media campaigns in these difficult-to-staff areas. This strategy successfully engaged passive candidates who were qualified but not applying through traditional means. As a result, Hireline helped Applebee's achieve a 5x increase in candidate flow, transforming their hiring pipeline from one application per week to a steady stream of 3-5 qualified applicants weekly in previously stagnant markets.

Applebee’s