Case Study: ViacomCBS boosts Blue’s Clues & You! anniversary engagement with HireInfluence

ViacomCBS earns 6.1M impressions with HireInfluence

ViacomCBS partnered with HireInfluence to promote the Blue’s Clues 25th Anniversary and its associated product line. The challenge was to build authentic love, fondness, and loyalty around the Blue’s Clues & You! show and products, resonating with a key demographic of parents who grew up with the show.

HireInfluence executed an influencer marketing campaign by curating 10 top-tier family and parent influencers on Instagram and TikTok. These creators produced authentic video content showing them transforming their homes for a celebration, which highlighted nostalgic love for the brand and showcased new products available at retailers. The solution implemented by HireInfluence achieved significant results, including 6.1 million impressions and 5.4 million video views.

ViacomCBS