Case Study: Community Coffee boosts event engagement with HireInfluence celebrity influencer activation

Community Coffee drives 30.9M impressions with HireInfluence

Community Coffee partnered with influencer marketing vendor HireInfluence to create buzz and engagement at a trade show. The challenge was to connect with both event attendees and a broader online audience to maximize the impact of their booth presence.

HireInfluence's solution was to recruit a single celebrity influencer who specialized in food styling and photography. This influencer executed six live demonstrations at the booth, which were syndicated to social media in real-time. The campaign generated over 30.9 million impressions and 551,000 engagements for Community Coffee, achieving a cost per engagement (CPE) of just $0.027.

Community Coffee